From Buzzer Beaters to Boardrooms
Gone are the days when basketball players were defined solely by their time on the court. With career spans averaging just a few years, athletes are now diversifying their portfolios and building empires that outlast their playing days. It’s about more than just financial stability—it’s about building a legacy.
But let’s be real: venturing into business isn’t a slam dunk. It requires strategy, time management, and a willingness to learn. That said, athletes are uniquely positioned to succeed in entrepreneurship. The discipline, teamwork, and resilience developed on the court translate perfectly to running a business.
If you’ve ever thought about starting your own venture, now is the time. Below are five of the most common and successful business paths athletes are pursuing—and actionable tips to help you get started.
1. Fitness and Wellness Brands
Athletes know the importance of staying in peak physical condition. It’s no wonder many launch fitness programs, training apps, or wellness product lines.
Example: LeBron James co-founded Ladder, a health and wellness company offering supplements for athletes.
Actionable Tip: Start by identifying a gap in the fitness market. Is there a specific training method or recovery product you swear by? Build your brand around that.
2. Fashion and Apparel Lines
From signature sneaker deals to full-fledged clothing lines, fashion is a natural fit for athletes with a strong sense of personal style.
Example: Russell Westbrook’s streetwear brand Honor the Gift reflects his bold fashion sense and love for community.
Actionable Tip: If you’re interested in launching a fashion line, start small. Test your designs on social media or through a limited collection drop.
3. Media and Content Creation
Athletes have stories that fans want to hear. Podcasting, YouTube channels, and social media content creation are powerful ways to connect with audiences and build a brand beyond the game.
Example: Draymond Green’s partnership with The Volume podcast network allows him to share unfiltered insights on basketball and life.
Actionable Tip: Focus on authenticity. What makes your story unique? Share behind-the-scenes content that fans don’t usually get to see.
4. Investment and Venture Capital
Many athletes are becoming savvy investors, getting involved in venture capital and supporting start-ups that align with their values.
Example: Kevin Durant’s Thirty Five Ventures has invested in numerous tech companies, including Postmates and Acorns.
Actionable Tip: Start by educating yourself on investing. Partner with a financial advisor and look for opportunities in industries you understand and are passionate about.
5. Food and Beverage Ventures
From restaurants to signature wine labels, food and beverage ventures are a popular choice for athletes looking to create memorable dining experiences or iconic products.
Example: Dwyane Wade’s Wade Cellars offers premium wines inspired by his journey as an athlete and entrepreneur.
Actionable Tip: If you’re passionate about food or drink, start by collaborating with existing brands before launching your own venture. This can help you learn the ropes and minimize risk.
Tips for Athletes Starting Their Own Ventures
- Leverage Your Personal Brand: Your name carries weight—use it strategically to build buzz around your business.
- Surround Yourself with Experts: Build a team of advisors who can guide you through legal, financial, and operational challenges.
- Stay True to Your Passion: Choose a venture that aligns with your interests and values, not just what’s trending.
- Manage Your Time Wisely: Balancing sports and business is tough. Use scheduling tools and delegate tasks where possible.
- Don’t Fear Failure: Every successful entrepreneur has faced setbacks. Learn from them and keep pushing forward.
Final Whistle: Build Your Legacy
Basketball is just the beginning. By building a successful venture, you can create a legacy that lasts long after your final game. The key is to stay focused, surround yourself with the right people, and never stop learning.
Need help staying grounded and focused while building your empire? Our Self-Care Journals for Athletes are designed to help you manage stress, set goals, and maintain balance as you chase greatness on and off the court.