The Silent MVPs of the Game
Let’s be real—when we talk about the biggest names in sports, the conversation often centers around American-born athletes. Think LeBron James, Patrick Mahomes, or Serena Williams. But what about the international stars who have dominated their sports yet don’t get nearly the same level of recognition?
From Nikola Jokić running the NBA like a point guard in a center’s body to Oksana Chusovitina defying age limits in gymnastics, international athletes bring a unique level of skill, resilience, and perspective to the game. Yet, they often face media bias, lack of sponsorships, and fewer endorsement opportunities compared to their American counterparts.
Why Are International Athletes Overlooked?
There are several reasons why international athletes don’t always get their flowers:
🔥 Media Coverage Gap – The biggest sports media outlets are U.S.-based, which means international stars don’t always get the same hype.
🔥 Cultural Bias – Fans often relate more to athletes who share their culture, language, and upbringing.
🔥 League Politics – Some leagues focus more on homegrown talent, making it harder for international players to get the spotlight.
🔥 Sponsorship Barriers – Many brands prefer endorsing athletes who appeal to their primary markets, which tend to be local.
So what needs to change? It’s time to push for more recognition and opportunities for international athletes, because the numbers don’t lie—some of the best talents in sports are coming from outside the U.S.
5 Ways We Can Elevate International Athletes
While we can’t change the entire sports industry overnight, there are real, actionable ways to make a difference.
1. Fans Need to Push the Narrative
If you’re a fan of an international athlete, be LOUD about it. Social media has made it easier than ever to hype up players—post highlights, engage in discussions, and call out media outlets when they overlook international talent.
🚀 Action Tip: Tweet, share, and tag sports networks to demand better coverage of international stars.
2. Sports Media Must Do Better
Major networks need to increase coverage of international athletes beyond just the World Cup or Olympics.Highlighting these players consistently—not just when they win a major event—can change the narrative.
🚀 Action Tip: If you’re in media, push for stories that spotlight international athletes. If you’re a fan, engage with international sports content so media outlets see the demand.
3. Brands Need to Recognize Market Potential
Companies are leaving millions on the table by ignoring global superstars. International athletes have massive fan basesin their home countries, often rivaling or exceeding U.S. athletes.
🚀 Action Tip: If you work in sports marketing, expand your outreach beyond local athletes and tap into international fan bases.
4. Leagues Should Promote Diversity in Storytelling
The NBA, NFL, and MLB have thrived on international talent, yet their storytelling still heavily favors U.S.-born athletes. Leagues should lean into diverse backgrounds, showcase international journeys, and create space for these athletes to share their experiences.
🚀 Action Tip: If you’re an athlete, journalist, or influencer—tell these stories. The more we highlight international success, the more the industry will follow.
5. International Athletes Must Build Their Own Brands
One of the best ways to break through the noise is for international athletes to control their own narratives. Social media, YouTube, and personal brands can help these players connect directly with fans worldwide.
🚀 Action Tip: If you’re an athlete, be proactive with your brand—share your story, engage with fans, and showcase your journey beyond just game highlights.
The Future of Sports is Global
The world of sports is shifting. International athletes aren’t just participating—they’re dominating. It’s time we recognize them on the same level as their American counterparts.
At the end of the day, recognition isn’t just about media coverage—it’s about respect, opportunities, and breaking barriers so that talent, not geography, determines an athlete’s legacy.
And if you’re an athlete looking to stay mentally sharp while navigating the pressures of competition, branding, and recognition, check out our Self-Care Journal for Athletes.
📖 Get yours today and start building a mindset that fuels success—no matter where in the world you play.