Elevate your game to brand status

Build Yourself Up & Bank More Opportunities

Courses, Coaching, and Community for athletes who want to start, grow, and scale as a brand.

Part 1

Brand over Athlete

There are two types of influencers: brands and individuals. Guess who makes more?

As an athlete, you are known for your ability to play the game. As a brand you’ll expand your influence across industries, creating more and often better opportunities to generate revenue.

You’ll learn:

How to leverage Athlete Branding
Mastering the Game of Media
How to manage Mental Health (in sports and beyond)

Each course is broken down step-by-step to help you take action to create and differentiate yourself as a brand. In just a few weeks you’ll be able to start positioning yourself as a valuable brand, worthy of quality opportunities.

Athlete Branding

In this course, you will learn the knowledge and skills to develop a powerful personal brand. By exploring branding strategies, media relations, and sponsor opportunities, you will learn how to enhance your public image, attract partnerships, and build a legacy beyond sports.

Mastering The Game Of Media

This course aims to empower young athletes by introducing them to the essential principles of sports public relations (PR) and equipping them with the skills to effectively manage their public image.

Mental Health In Sports

This course aims to educate you on the importance of mental health and wellness. It will provide you with tools and strategies to manage stress, enhance performance, and maintain overall well-being.

Part 2

The Art of The Deal

Deals and opportunities are abundant, but how do you distinguish the good from the bad? Further, how do you attract and negotiate deals which are best suited for your brand?

As an athlete, you have more prospects than ever before, and knowing how and when to capitalize is vital to your success. You’ll learn:

How to Master NIL
Key Strategies to Navigate Sports Endorsement Deals
How to Build Your Financial Playbook

Each course is broken down step-by-step to help you take action to choose, create, and negotiate smart deals. In just a few weeks you’ll be able to start positioning yourself for profitable deals.

Mastering NIL

This course equips you with vital knowledge and tools to effectively leverage your Name, Image, and Likeness (NIL) rights for lasting success. Learn to navigate NIL regulations and utilize social media for brand partnerships, maximizing your NIL opportunities.

Sports Endorsement Deals

In this course, you will uncover the core principles of endorsement deals, navigate the complexities of legal and financial considerations, and learn powerful strategies to elevate your value while effectively protecting your brand.

Financial Playbook

This course will teach you the essential financial knowledge and skills to manage your earnings, plan for the future, and make informed financial decisions around your sport.

Once You Do The Work

You’re used to putting in the work to develop your skills as an athlete, but with more opportunities than ever before, those who know the off-court game are the biggest winners. By the time you complete the last course, you will be equipped to build, manage, and scale your brand. In fact, you will have already completed several of the steps to building your brand. Why does that matter? Because you will be the front-runner of attracting quality opportunities, and creating opportunities for yourself. You won’t be wasting valuable time trying to free-mium information from all over the internet, not understanding what’s effective versus what’s not.